Google Must-Haves

for Search Engine Optimization (SEO) in 2024

Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Show up with your Business Profile on Google when people look for you on Search & Maps. Attract new customers with your free Business Profile. It's easy to create & update. Show up on Google. Add photos and videos. Get on Google for free. Help customers find you. It's Free.

Data Studio

Your data is beautiful. Use it. Unlock the power of your data with interactive, integrated dashboards and beautiful reports.

Search Console

Search Console tools and reports help you measure your site's search traffic and performance, fix issues, and make your site shine in Google Search results.

Keyword Planner

Keyword Planner is a free Google Ads tool that's like a workshop for building new Search Network campaigns, which you can use to get search volume data and find new relevant keywords.

Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes.

Test My Site

Test My Site is an easy way for businesses to measure their site's performance across devices, from mobile to desktop, providing them with a list of specific fixes to help you get on your way to having a high performing site.