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Well Known SEO Resources
Search Engine Optimization in 2024
Google's Guidelines
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.
schema.org
Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
Search Engine Journal
SEJ helps SEOs “work smarter not harder” by promoting and publishing strategies, tactics, data, and tools that help SEOs become empowered, educated, and get ahead.
SEO Site Checkup
With their free on-page search engine optimization tools, you can instantly check to make sure your on-page SEO is correct. They'll also give you a number of tips on what you can do to improve the user experience, like decreasing site load times.
Neil Patel
Neil Patel is co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He has resources and advice on his website, though keep in mind that not every SEO treats his words like gospel.
SEMrush
SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis, Google Ad campaign optimization, and more.
USA.gov
USA.gov is the U.S. government's official web portal to all federal, state, and local government web resources and services. They do outline best web practices via this link.
Search Engine Land
Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo and Microsoft's Bing work for searchers.
BrightLocal
BrightLocal's mission is to make local marketing simple. Designed for marketing agencies and SMBs, their powerful multipurpose software automates reputation management to source and monitor reviews, provides a detailed analysis of local search rankings, and allows you to manage business listings — all from one dashboard.
Optimizely
Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.
Moz
Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.
Authority Labs
AuthorityLabs is helping SEOs, digital marketing agencies, and in-house SEOs scale their keyword universe with consistent, accurate, and reliable data that they can put into their own internal BI tool, via AuthorityLabs Data Services.
Backlinko
Backlinko is an SEO training company. The Backlinko blog is one of the most respected marketing blogs online that has been featured in Forbes, Inc, Entrepreneur and currently reaches over 100,000 people every month.
Search Engine Watch
Search Engine Watch provides news and information about search engines and search engine marketing.